Cellar Door Wines - Celebrate for life!


When Cellar Door Wines opened at High Street Loft in 2008, it was, and still is guided by a deceptively simple ethos: ‘Celebrate Life’. This contagious approach to life reflects a long nurtured dream of owner and founder Andy Xu to bring a part of the Australian lifestyle back to his home in China. A dream vivid enough to lead him, a qualified CPA and MBA to abandon his prestigious funds management job and the associated pay checks, and build instead a monument to beautiful life.

Australian wine is at the heart and soul of the businesses and our model has two unique concepts. “Winery Direct”- We bring wines directly from boutique Australian wineries to you and each wine is individually tasted. This is our secret of enabling superb quality and unbeatable value. “Try Before You Buy”- We use state of the art Enomatic® systems to offer our customers genuine cellar door tasting experience. It makes the job of choosing your wines so much easier and enjoyable.

Today Cellar Door Wines stands proudly as an icon for Australian wines in China. We carry the most comprehensive range of Australian wines, covering most major wine regions in Australia. Many wineries in our portfolio are rated five stars and red five stars.

Cellar Door Wines has been awarded Wine Australia’s A+Australian Wine Specialist since 2013 and has won the “Best Retailer Award” from Wine Australia for 2013 and 2014.